Interviews

19 year old male:

Q: What do you look for in a car when you want to purchase one?
A: Good looking exterior and interior, high performance, and popularity of the car.

Q: What are some of the car brands that you like the most?
A: Lamborghini, BMW, Mercedes Benz, Cadillac, and Ferrari

19 year old female:

Q: What do you look for in a car when you want to purchase one?
A: Car has to look pretty and has to have an interior where everything is easy to find.

Q: What are some of the car brands that you like the most?
A: Range Rover, Acura, Volkswagen, Toyota, and Hyundai

46 year old Male:

Q: What do you look for in a car when you want to purchase one?
A: Good looking car, gets great gas mileage, and is within a reasonable price range.

Q: What are some of the car brands that you like the most?
A: Mercedes Benz, BMW, and Toyota

44 year old Female:

Q: What do you look for in a car when you want to purchase one?
A: Gas Mileage, Not to expensive, Sleek.

Q: What are some of the car brands that you like the most?
A: Toyota, BMW, Range Rover, and Mercedes Benz.


These interviews show that in different age groups what kind of car and what the consumer is looking for in a car is different. For example, cars like the Scion Tc are geared towards the new driver consumer because they have the option to customize it as well as it improve its performance at an inexpensive price. While the older consumer is mainly concerned with the price of the car as well as whether or not it gets good gas mileage.